Building relationships with your customers as a business can be an incredibly smart move. It has the potential to increase your brand loyalty and can turn your customers into your advocates. Given the sheer number of people on social media these days, it makes sense to turn to these platforms to build those relationships.
Develop a Brand Voice
Start by developing your brand’s voice. Social media allows you to create a personality for your business and put it out on social media platforms to interact with your customers. For you to be able to cultivate decent customer relationships on social media by leveraging your brand voice, your voice and personality need to be consistent. Think carefully about your word choice when posting or commenting. For that matter, think carefully about what you post, share, like, or favorite as a brand as well. It should all be consistent with your brand’s values.
Open Lines of Communication
Maintaining channels of communication that your customers can use to contact you is essential for business in general, but especially for building customer relationships. How can you expect to build a relationship with your customers if you can’t communicate with them? Fortunately, social media is all about communication. You should let customers choose what platform they reach you on to improve engagement. That means you’ll need to be on multiple platforms yourself, but if you have a good idea of what platforms your target demographics use most, you can focus your efforts on those specifically.
Improve Your Response Time
Thanks to the fast-paced nature of the internet, consumers’ expectations regarding business’s response times are only increasing. That applies to social media as well. A majority of consumers expect to see a response from a business within 24 hours. Failing to do so could decrease the overall satisfaction people have with your business. On the other hand, if you meet and exceed those expectations, you can earn a reputation for being a responsive business that cares about its customers. Now that’s a great way to start a relationship with your customers.
Social media can be an awesome tool for building customer relationships as a business if you use it right. Take advantage of the opportunities it presents to develop your brand’s voice, open lines of communication with consumers, and improve your response time. It may take some time to refine your social media strategy, but the results can be well worth the effort.
We can help you to boost your brand through social media and other great means of marketing. Contact us to get started!