If you want to keep up with the digital revolution that is in full swing with digital technology taking the forefront, you need to embrace mobile. The mobile revolution will have a lot of winners and a lot of losers. You want to make sure you are in the former camp. Here is an example of three key industries you should emulate:
The health and medical industry is one of the most competitive industries in the world. And therefore, they need to be on top of technology. There are many sectors of this industry that need machines and data to make things work. This includes x-ray machines, customer information, health monitoring, and scheduling. However, recently, many organizations are turning to more mobile-friendly solutions. For example, Soberlink is a medical device that does real-time sobriety monitoring, and Abbott Freestyle Libre is a glucose monitoring system for diabetics that doesn’t require fingersticks.
With the case of billing, the health industry has always been a pain for many customers. The bills are often confusing and only come by mail. Smart companies in this space have begun to embrace the mobile revolution by offering online and mobile billing solutions.
Retail and Local Businesses
With the rise of the internet, e-commerce is taking over retail at a rapid pace. And if these companies didn't adapt, they would simply fall behind as the e-commerce companies took their customers. That has led them to be much more friendly with mobile services. As part of the mobile services, making web chats available as well as being able to allow customers to review your products is an essential part of e-commerce business.
For instance, retail companies can offer limited time promotions via social media, which is easier than ever to access on mobile. They can also send out SMS texts to keep in touch and build a relationship with their core clientele.
Finance is one of the most critical world industries, and it is changing. Banking institutions now make it possible for consumers to complete online transactions, while lenders now accept online loan applications. Finance is also known for providing highly technical applications to trade and move funds. However, they are making things easier to access for the everyday person.
Now, these companies allow you to check your stock portfolio right from your phone. Instead of having to wait and catch the daily ticker on tv, you can just log in through your app and see everything that is relevant to your positions, whether you are holding long-term or short-term investments.
Mobile is the king of new media. Customers everywhere are glued to their phones. They shop, search, and communicate online via their phones more than any other platform. So if you aren't on mobile, then you are missing out big on customers. Be sure to leverage the smartphone capabilities available to you in your marketing, customer service, and more going forward.