We are entering an age where marketing predominantly targets mobile devices. That’s because smartphones have changed the way the world works. No longer do people turn to television or computers for their information. They’re going right to the palm of their hand. TechCrunch even reported that U.S. users spend roughly 5 hours a day on[…]
The appeal of software as a service has gained a significant foothold in the marketplace with entrepreneurs who see SaaS as the ideal platform for many applications. For an industry that has been around for scarcely 30 years, insights into marketing your SaaS product is in high in demand. Utilizing these three critical strategies can[…]
No matter what kind of website you have, you are probably using PHP in some form. PHP is like the glue of the internet. It is a language that talks to multiple platforms, and enables some of the most influential companies across the globe to function. However, you need to get the most out of[…]
Image courtesy of AT&T Experience You are getting ready to leave your house – what do you double check you have before you walk out the door? Most people grab three essential items: wallet, keys, and phone. While some people see mobile devices as a problem because of how dependent we as a society have[…]
If you don’t have customers, you don’t have a business. Whether you run a small business or a large company, managing customer perceptions is vital. Doing so requires putting a lot of care and attention into all of the different ways in which your company interacts with its customers, including your online presence, your customer[…]
If you want to keep up with the digital revolution that is in full swing with digital technology taking the forefront, you need to embrace mobile. The mobile revolution will have a lot of winners and a lot of losers. You want to make sure you are in the former camp. Here is an example[…]
Featured image via Foodnited States Some of the most memorable ad campaigns in history have been funny ones. Everyone loves being entertained but almost no one likes being “sold” to. That is why humor, when used in the right way, in the right place, and at the right time, can be an effective way to[…]
Getting your online marketing right is vital to your business in today’s digital world. However, you need the right tools and methods, or you could face common pitfalls that small business owners fall into. So if you want to get more out of your online marketing and avoid missing out on crucial chances for higher[…]